Privacy Policy

1 Information We Collect

When you contact us through our website or by phone, we may collect:

• Name, phone number, email address, and mailing address
• Information about the type of care you are inquiring about
• Messages and communications you send us
• Basic website usage data (IP address, browser type, pages visited)

We do not request or collect medical records, diagnoses, or detailed health information through our website. Please do not include sensitive health information in website contact forms.

2 How We Use Your Information

We use collected information to:

• Respond to inquiries about our care services and availability
• Schedule tours, visits, and admissions consultations
• Send appointment reminders and scheduling communications
• Provide customer service and follow up on requests
• Improve our website and communications
• Comply with applicable legal and regulatory obligations

3 Health Information & HIPAA

4 Text Messaging & SMS Communications

If you provide your mobile phone number and consent to receive text messages, we may send:

• Appointment and tour scheduling reminders
• General scheduling updates and confirmations
• Customer service responses to your inquiries
• General notifications related to your requests

SMS messages will never include Protected Health Information, medical details, or care-specific information about any resident.

5 Information Sharing

We do not sell your personal information. We may share information with:

• Service providers — technology platforms that assist in operating our website, communications, and scheduling, bound by confidentiality obligations
• Legal requirements — when required by law, court order, or regulatory authority

No phone/mobile number information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We will not sell, share, or rent your SMS opt-in information to any third party for any reason other than to deliver the specific services associated with the campaign. However, we may share your personal data, including your SMS opt-in or consent status, with third parties that assist us in providing messaging services, such as platform providers, phone carriers, and other vendors involved in delivering text messages.

We do not sell personal information to third parties.

6 Data Security

We implement reasonable technical and organizational safeguards to protect your information from unauthorized access or disclosure. No internet transmission is completely secure. Please do not send sensitive health or financial information through unencrypted email or web forms.

7 Cookies

Our website may use basic cookies to improve functionality and understand how visitors use the site. You can disable cookies in your browser settings without affecting your ability to contact us.

8 Data Retention

We retain website inquiry information as long as needed to respond and follow up. Records related to residents and care are retained in accordance with healthcare recordkeeping requirements under applicable state and federal law.

9 Your Rights

You may request access to, correction of, or deletion of personal information collected through our website by contacting us below. You may opt out of SMS communications at any time by replying STOP. Rights related to health records are governed by HIPAA and our Notice of Privacy Practices.

10 Children's Privacy

Our website is not directed to children under 13. We do not knowingly collect personal information from children through our website.

11 Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated effective date. Continued use of our website following any changes constitutes acceptance of the updated policy.